试题列表
单选题
题型：单选题客观题分值2分难度：一般得分：2
1
He bought his mother a ________ .
A
clever phone
B
cleverphone
C
smatphone
D
smartphone
正确答案：D
题型：单选题客观题分值2分难度：一般得分：2
2
–I’m sorry, but he is not available at the moment.
–_____________________________.
A
Can I leave a message?
B
Can I take a message?
C
Can I have a message?
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
3
–Hello, China Airlines. How may I help you?
–________________________.
A
I’d like to book an air ticket to Tokyo.
B
Could you please bring me a blanket?
C
I would like to have the Lamb Chops with Pepper.
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
4
Each person’s signature is ________ .
A
unique
B
special
C
individual
D
distinct
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
5
The luggage can be checked all the way through to our final ________ .
A
destination
B
destiny
C
destinator
D
destined
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
6
Did you have any chance to ________ ?
A
sightseeing
B
go to sightsee
C
go sightseeing
D
for sightseeing
题型：单选题客观题分值2分难度：一般得分：2
7
He booked a room in a luxury _____ hotel.
A
five stars
B
five star
C
five-star
D
five-stars
题型：单选题客观题分值2分难度：一般得分：2
8
–Sunday Restaurant, How may I help you?
–_________________________________.
A
Can I make a reservation for a table of five tomorrow at 6:00 pm?
B
I would like to check in.
C
I’d like to book an airline ticket.
题型：单选题客观题分值2分难度：一般得分：2
9
–May I speak to Jane?
— ______________.
A
This is she.
B
Jane speaking.
C
All above
题型：单选题客观题分值2分难度：一般得分：2
10
She is quite _____ the new market.
A
negative to
B
positive about
C
negative for
D
positive for
题型：单选题客观题分值2分难度：一般得分：2
11
She _____ the doctor for her son.
A
made appointment with
B
made an appointment with
C
appointed with
D
appoint
题型：单选题客观题分值2分难度：一般得分：2
12
I left early to avoid the _________ .
A
rush hour
B
dash hour
C
rush flow
D
rush traffic
题型：单选题客观题分值2分难度：一般得分：2
13
He’s always been very enthusiastic _____ sports.
A
about
B
for
C
at
D
to
题型：单选题客观题分值2分难度：一般得分：2
14
The heroine is a senior TV _____ .
A
executive
B
execution
C
executor
D
executioner
题型：单选题客观题分值2分难度：一般得分：2
15
–Four Seasons(Hotel). How can I help you?
–______________________________.
A
I’d like to check in for Flight CA 981 to Chicago.
B
I’d like to book a standard room this Friday.
C
I’d like to book two tickets to Shenzhen this weekend.
题型：单选题客观题分值3分难度：中等得分：3
16
【阅读理解三，对应以下3-1至3-5题】
Accounting for the majority of businesses and significant source of employment and export earnings, small and medium-sized enterprises (SMEs) play an important role in Thailand’s economic development. The SME segment had struggled in recent years however and recently accounts for the largest proportion of non-performing loans (NPLs), while export-oriented SMEs have struggled to increase their share of the country’s total export receipts.
The government is intensifying its focus on SME development in 2017, launching a series of support mechanisms aimed at boosting SME exports supporting digital business development and e-commerce activities, and increasing access to finance at commercial banks and the Thai bourse. These efforts should help SMEs strengthen domestic operations and expand their presence regionally, boosting macroeconomic development and stability, further supporting ongoing efforts to develop a digital economy.
The government’s dedicated SME support agency, the Office of SMEs Promotion (OSMEP), reported that SMEs accounted for 41.1% of GDP in2015, or BT 5.56trn ($ 156.6 bn). a 5.3% expansion on 2014. SMEs in the service sector accounted for 40% of total economic activity in 2015, followed by those operating in the manufacturing sector (26.9%), and trade and maintenance (15.1%). Wholesale and retail trade accounted for the vast majority of SME service activity in the trade and maintenance segment in 2015, with economic activity valued at BT1.63trn (45.9bn), or 78.2%, according to OSMEP. Within manufacturing and export-oriented SMEs, food and beverage manufacturing accounts for 17% of total GDP contribution in that year, followed by SMEs in the furniture (13%%) and chemical (12.3%) segments.
SMEs account for the majority of businesses in the country, and in February 2017 the Bangladesh-based SME foundation reported that 99.7% of enterprises in Thailand are SMEs, the second highest proportion in southeast Asia after south Korea at 99.7%. SME’s account for 80.3% of employment in Thailand, second only to south Korea’s 87.7%, and are responsible for 26.3% of exporting earnings, behind India (42.4%) and China (41.5%), but ahead of Sri Lanka (20%), South Korea (18.8%) and Indonesia (15.7%).
With retailers comprising a large proportion of the SME segment, e-commerce adoption is seen as critical for growth. The private sector is also moving to invest in new e-commerce platforms for SMEs, with Chinese retail giant Alibaba Group announcing in December 2016 that it had signed a cooperation agreement with Thailand’s government to develop its e-commerce landscape, a key part of the Thailand 4.0 and Digital Economy strategies.
3-1. What is the article mainly about?
A
Why SMEs in Thailand are important.
B
How SMEs in Thailand are important.
C
C. How do people work in SMEs in Thailand.
D
What does Thai government do to help SMEs.
题型：单选题客观题分值3分难度：中等得分：3
17
3-2. What mechanism did Thai government launch to boost SME development?
A
Supporting digital development.
B
Supporting e-commerce activities.
C
Increasing access to finance at commercial banks.
D
All above.
题型：单选题客观题分值3分难度：中等得分：3
18
3-3. According to the article, which Asian country has the second largest export earnings?
A
South Korea.
B
Thailand.
C
China.
D
India.
题型：单选题客观题分值3分难度：中等得分：3
19
3-4. For SMEs that focus on manufacture and export, which two account for the largest percentage of GDP?
A
Food and beverage.
B
Furniture and hardware.
C
Medicine and dairy.
D
Alcohol and texture.
题型：单选题客观题分值3分难度：中等得分：3
20
3-5. Which statement is NOT true?
A
SMEs accounts for the biggest share of businesses in Thailand.
B
SMEs contributes greatly to employment and export earnings in Thailand.
C
Thai government is working with Alibaba to boost its e-commerce.
D
Thailand now has the largest number of SMEs in Asia.
题型：单选题客观题分值3分难度：中等得分：3
21
【阅读理解四，对应以下4-1至4-5题】
Also called online marketing, Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic leads and sales. These days, Internet marketing is often used interchangeably with content marketing. Content marketing serves up content that addresses our pain points, and is there when we want it.
Here is the evolutionary pathway behind the modernized form of marketing that is most successful today.
Selling no longer works. Why?
Traditional advertising focuses on pushing messages at the customer to get them to buy. It’s interruptive, obstructive and intrusive. It shouts, “Hey! Look at me!” while waving its arms.
You may try to avoid eye contact. But traditional ads are persistent. You know what traditional ads look like because you were bombarded with them every single day. Think TV commercials, billboards, magazine ads, radio ads and web banner ads.
As I think around for a long time as evidenced by this traditional ad for “honest -to-goodness” coffee from the 1950s. Ads may still work in some strategic places.
But Internet users can just click away from ads, if they don’t want to see them, which is exactly what happens.
According to a Pagefair report, 615 million devices in use today employ any blockers. Additionally, ad blocker use increased by 30% in 2016 alone. You know it, I know it, everybody knows it.
Ads are annoying. And they aren’t the way consumers prefer to learn about new products anymore.
Instead of a business shoving themselves in consumers’ faces, they need to take a different, gentler approach. Content marketing is exactly that. Brands and marketers who use it publish content that teaches, inspires, guides or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web, without it being pushed at them. If the prospects gain something useful from the content, they’ll keep coming back for more. Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged. Authority is established. Connections happen.
These loyal followers can then be converted into leads and sales–naturally. All of the above happened with a focus on giving value to the user. Help users — offer them value and they’ll reward you in return. That is what Internet marketing or content marketing is all about at its core.
4-1. What is the main reason that content marketing is better than traditional advertising?
A
Because content marketing provides us with content that we need, and is there when we want it.
B
Because it costs less.
C
Because it is more user-friendly.
D
Because it is everywhere.
题型：单选题客观题分值3分难度：中等得分：3
22
4-2. What is Not the disadvantages of traditional marketing?
A
It is interruptive, obstructive and intrusive.
B
The users no longer want to know about new products by them.
C
The users can easily block them on the internet.
D
It is expensive.
题型：单选题客观题分值3分难度：中等得分：3
23
4-3. Which one is NOT the function of content marketing?
A
It instructs customers how and what to buy.
B
It encourages customers to buy more.
C
It answers customers’ questions regarding purchase.
D
It tries to save customers some money.
题型：单选题客观题分值3分难度：中等得分：3
24
4-4. What is/are the key feature(s) of content marketing?
A
It focuses to give value to the user.
B
It helps the user and gains trust and loyalty from the user.
C
The users will become loyal customers.
D
All above.
题型：单选题客观题分值3分难度：中等得分：3
25
4-5. Which of the following is content marketing?
A
TV commercial.
B
Billboards and magazine videos with ads.
C
Little Red Book video with ads.
D
Radio ads.
填空题
题型：填空题客观题答案不允许乱序分值15分难度：中等得分：15
1
【应用文选择填空题】 Complete the email with words and phrases given below. （每空3分）
To: Lise.Belfort@aquarius.fr
From: Aquarius.Infotech@skynetcom.ca
Subject: Travel arrangements
Dear Lise,
As you know, our General Manager, Linda Eisner, is visiting Aquarius Information Technologies, France next month.
Could you please book her a single room for 1) from Tuesday 2nd September.
If possible, she would like a 2) not too far from the AIT office.
Please let us know how much the room 3) 4) , including full breakfast.
Could you please make the 5) as soon as you can.
Thank you for organizing this.
All the best,
Robin Stamford
Aquarius Information Technologies Canada
A. booking
B. costs
C. hotel
D. per night
E. two nights
第1空分值：3分
第2空分值：3分
第3空分值：3分
第4空分值：3分
第5空分值：3分
题型：填空题客观题答案不允许乱序分值10分难度：一般得分：10
2
【术语匹配】Match the following terms and phrases with the Chinese equivalents. Put the Capitalized letter in the brackets. 请填入下列术语或短语的中文，请将大写字母填入空内，每空2分，共10分。
1. 信息交流技术
2. 社交网络
3. 高语境文化
4. 低语境文化
5. 西方餐桌礼仪
A. Social network
B. Western Table Manners
C. High-context cultures
D. ICTs
E. Low-Context Cultures
第1空分值：2分
第2空分值：2分
第3空分值：2分
第4空分值：2分
第5空分值：2分
简答题
题型：简答题主观题分值3分难度：中等得分：3
1
【翻译（英翻中）】Mobile technology is making a big difference to how people work.
题型：简答题主观题分值3分难度：中等得分：3
2
【翻译（英翻中）】Brazil has a new law introducing overtime payments for after-hours office emails and telephone calls.
题型：简答题主观题分值3分难度：中等得分：3
3
【翻译（英翻中）】He loves social network, too, but only for friends — not for business networking.
题型：简答题主观题分值6分难度：较难得分：6
4
【翻译（中翻英）】当你参加一个研讨会（seminar）时，有很多事情要考虑。首先，确认你的信用卡有效期。其次，你需要准备护照和签证。此外，在预定机票时，舒适是最重要的因素，因为毕竟你不是为了观光而旅行。飞行中的饮食和视频可以让你拜托焦虑。最后同样重要的是，必须注重礼仪。
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