智慧树知到答案DESIGN THINKING FOR INNOVATION 创新设计思维最新答案

第三章 单元测试

1、单选题：
We can spot likely future trends by        .
选项：
A:

developing multiperspectivity skills

B:

examining the research literature and scientific evidence

C:

paying close attention to today’s most popular products and services

D:

asking children about their pain points and purchase preferences

答案:

2、判断题：
Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
选项：
A:对
B:错
答案:

3、单选题：
To decide if what you are observing is a trend or just a fad, consider whether       .
选项：
A:

celebrities are endorsing it

B:

it is causing people to change their behavior

C:

it appeals to both toddlers and seniors

D:

it is truly novel and original

答案:

4、单选题：
When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
选项：
A:

prune

B:

advertise

C:

love

D:

sell

答案:

5、单选题：
“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
选项：
A:

Communication.

B:

Connected consumption.

C:

Cultural relevance.

D:

Curation.

答案:

6、单选题：
“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
选项：
A:

People move through life without noticing the little things.

B:

We quickly adapt to problems and then fail to notice them.

C:

Most people must stay focused on work, family, and health.

D:

There are actually very few problems in the world.

答案:

7、单选题：
is the first step in problem-finding.
选项：
A:

Incubation

B:

Curation

C:

Shadowing

D:

Questioning

答案:

8、判断题：
These are some examples of wicked problems: pollution, poverty, personal wellness.
选项：
A:对
B:错
答案:

第四章 单元测试

1、单选题：
As the conceptual economy dawns, businesses need to hire people who      .
选项：
A:

think logically and understand linear thinking

B:

have artistic vision and creative aptitudes

C:

are adaptable and tolerate ambiguity

D:

All of the above.

答案:

2、判断题：
Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
选项：
A:对
B:错
答案:

3、单选题：
Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to         .
选项：
A:

bring their pets to the office

B:

be more creative

C:

learn on the job

D:

take Fridays off

答案:

4、单选题：
When management seeks to closely control what innovative employees do, which of the following is the likely result?
选项：
A:

More feasible ideas are produced with true product-solution fit.

B:

New supports for creative innovation are developed across the organization.

C:

Experimental and creative thinking will be stifled and stuffed out.

D:

Curious outsiders will seek to infiltrate and steal trade secrets.

答案:

5、单选题：
is another word for divergent thinking.
选项：
A:

Curating

B:

Interviewing

C:

Shadowing

D:

Brainstorming

答案:

6、判断题：
When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
选项：
A:对
B:错
答案:

7、单选题：
Mind mapping helps design thinkers to        .
选项：
A:

realize assumptions and spot patterns

B:

make data-driven decisions

C:

solve wicked problems once and for all

D:

All of the above.

答案:

8、单选题：
Affinity diagrams are used to         .
选项：
A:

analyze the feasibility of a proposed solution

B:

poll stakeholders to determine their motivations

C:

observe potential future users in their natural environment

D:

sort information according to category or theme

答案:

第五章 单元测试

1、单选题：
Why should designers never go to a meeting without a prototype?
选项：
A:

They need to maintain their creative reputation.

B:

A prototype encourages people to engage with your idea.

C:

Prototypes are a good way to craft something you love.

D:

Most people don’t know how to prototype.

答案:

2、单选题：
As Laura Busche reminds us, the word “prototype” means       .
选项：
A:

low fidelity

B:

first impression

C:

creative thinking

D:

co-created solution

答案:

3、判断题：
Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
选项：
A:对
B:错
答案:

4、单选题：
What is the Wizard of Oz effect?
选项：
A:

Fantasy fiction approach to innovation.

B:

Simulated functionality of a prototype.

C:

Design thinking for children.

D:

Business storytelling with a twist.

答案:

5、单选题：
As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because         .
选项：
A:

they will feel embarrassed for the amateurish designer

B:

they expected to have a product demo, not a test

C:

they may not understand what it is, or how it works

D:

it may appear to be a finished product, so need need for feedback

答案:

6、单选题：
What is a pretotype?
选项：
A:

Low fidelity model used in quick test experiments.

B:

Model of future product created with 3D printer.

C:

A facsimile of the real prototype.

D:

Construction built by users themselves.

答案:

7、判断题：
When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
选项：
A:对
B:错
答案:

8、判断题：
When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
选项：
A:对
B:错
答案:

第六章 单元测试

1、判断题：
Best practice for user testing? Start the testing during the very first week of your project.
选项：
A:对
B:错
答案:

2、判断题：
For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
选项：
A:对
B:错
答案:

3、判断题：
Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
选项：
A:对
B:错
答案:

4、单选题：
What is a remote usability test?
选项：
A:

Testing conducted at a location other than your home or office.

B:

Testing that is conducted online rather than in-person.

C:

Testing with people who are only remotely related to you.

D:

Testing of a far-fetched idea with a very low (remote) chance of success.

答案:

5、单选题：
As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always         .
选项：
A:

personal

B:

meaningful

C:

surprising

D:

delightful

答案:

6、单选题：
According to the UX experts at the Nielsen Norman Group, a product’s success depends on          .
选项：
A:

low prices

B:

the USP

C:

proximity marketing

D:

user perceptions

答案:

7、单选题：
Guerrilla usability testing always uses          .
选项：
A:

furry animals

B:

double-blind method

C:

think-aloud-protocol

D:

makerspaces

答案:

8、单选题：
If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
选项：
A:

cost of using

B:

different demographics

C:

aesthetics

D:

mobile privacy

答案:

第七章 单元测试

1、单选题：
What is the benefit of a timeboxed approach to innovation, such as a design sprint?
选项：
A:

Employees appreciate firm schedules.

B:

No time to be a perfectionist.

C:

Get to know teammates intimately.

D:

Produces half-baked ideas.

答案:

2、判断题：
Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.
选项：
A:对
B:错
答案:

3、单选题：
Design sprints are best suited to this economic sector:          .
选项：
A:

education, specifically in college and universities

B:

entertainment industry including filmmaking

C:

engineering product and system design

D:

Actually they can, and are used in any sector.

答案:

4、单选题：
The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
选项：
A:

Apple

B:

Uber

C:

Google

D:

Amazon.com

答案:

5、单选题：
If you are running out of time on a design sprint, which step is the best one to skip?
选项：
A:

User testing.

B:

Prototyping.

C:

Mapping UX.

D:

None of the above.

答案: