第一章 单元测试
1、单选题:
Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项:
A:
Implementation
B:
Inspiration
C:
Investigation
D:
Ideastorming
答案: 【
Implementation
】
2、单选题:
In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
选项:
A:
Communication, Creativity, Connectivity
B:
Curiosity, Commerce, Community
C:
Community, Curation, Creativity
D:
Creativity, Curiosity, Connections
答案: 【
Creativity, Curiosity, Connections
】
3、单选题:
Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
选项:
A:
personify
B:
evaporate
C:
incubate
D:
metamorphose
答案: 【
incubate
】
4、单选题:
In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
选项:
A:
joy and delight
B:
more friends
C:
endless choice
D:
new ideas
答案: 【
endless choice
】
5、单选题:
Don Norman believes that the best approach to usability design is ___.
选项:
A:
multidisciplinary
B:
virtual
C:
gamified
D:
luxurious
答案: 【
multidisciplinary
】
6、单选题:
A “wow” experience always ___, according to Michael Hyatt.
选项:
A:
competes on price
B:
has cultural relevance
C:
makes brands world class
D:
exceeds all expectations
答案: 【
exceeds all expectations
】
7、判断题:
Creativity is hard work, and that is because it is 85% innate talent.
选项:
A:对
B:错
答案: 【错】
8、单选题:
People who are curious about other people develop this skill: .
选项:
A:
synchronicity
B:
serendipity
C:
emotional intelligence
D:
empathic intuition
答案: 【
emotional intelligence
】
第二章 单元测试
1、单选题:
“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
选项:
A:
Impulse purchases.
B:
Social networking.
C:
Serendipity.
D:
Empathic design.
答案: 【
Empathic design.
】
2、单选题:
Why did Nespresso do field testing in shopping malls and hair salons?
选项:
A:
Most high-end cafes do not serve espresso in pods.
B:
Journey maps show most coffee is consumed in these spaces.
C:
Goal was to design solution that appealed to women consumers.
D:
Beauty and fashion are important parts of the coffee experience.
答案: 【
Goal was to design solution that appealed to women consumers.
】
3、单选题:
Coursera online learning and Netflix online media streaming both offer consumers .
选项:
A:
multimodal engagement
B:
deep personalization
C:
earned media
D:
WOW experience
答案: 【
deep personalization
】
4、单选题:
When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
选项:
A:
belonging
B:
safety
C:
accomplishment
D:
novelty
答案: 【
belonging
】
5、单选题:
Today, using empathy to drive innovation gives organizations a competitive advantage, because .
选项:
A:
it is easy to fool consumers with kindness
B:
there is no research to prove that empathy makes good business sense
C:
feeling sorry for customers is always a good idea
D:
few businesses are hiring specifically for emotional intelligence skills
答案: 【
few businesses are hiring specifically for emotional intelligence skills
】
6、单选题:
When developing a new offering, “user perspective taking” involves .
选项:
A:
taking users out for lunch or dinner to ask them how they are feeling
B:
understanding consumer expectations including their unmet needs
C:
stacking and bundling solutions to cover all possible problem bases
D:
identifying which celebrities are most popular for the target audience
答案: 【
understanding consumer expectations including their unmet needs
】
7、判断题:
The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
选项:
A:对
B:错
答案: 【错】
8、判断题:
When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
选项:
A:对
B:错
答案: 【对】
第三章 单元测试
1、单选题:
We can spot likely future trends by .
选项:
A:
developing multiperspectivity skills
B:
examining the research literature and scientific evidence
C:
paying close attention to today’s most popular products and services
D:
asking children about their pain points and purchase preferences
答案:
2、判断题:
Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
选项:
A:对
B:错
答案:
3、单选题:
To decide if what you are observing is a trend or just a fad, consider whether .
选项:
A:
celebrities are endorsing it
B:
it appeals to both toddlers and seniors
C:
it is truly novel and original
D:
it is causing people to change their behavior
答案:
4、单选题:
When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
选项:
A:
prune
B:
love
C:
sell
D:
advertise
答案:
5、单选题:
“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
选项:
A:
Curation.
B:
Communication.
C:
Connected consumption.
D:
Cultural relevance.
答案:
6、单选题:
“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
选项:
A:
People move through life without noticing the little things.
B:
We quickly adapt to problems and then fail to notice them.
C:
Most people must stay focused on work, family, and health.
D:
There are actually very few problems in the world.
答案:
7、单选题:
is the first step in problem-finding.
选项:
A:
Incubation
B:
Curation
C:
Shadowing
D:
Questioning
答案:
8、判断题:
These are some examples of wicked problems: pollution, poverty, personal wellness.
选项:
A:对
B:错
答案:
第四章 单元测试
1、单选题:
As the conceptual economy dawns, businesses need to hire people who .
选项:
A:
think logically and understand linear thinking
B:
have artistic vision and creative aptitudes
C:
are adaptable and tolerate ambiguity
D:
All of the above.
答案:
2、判断题:
Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
选项:
A:对
B:错
答案:
3、单选题:
Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .
选项:
A:
be more creative
B:
learn on the job
C:
take Fridays off
D:
bring their pets to the office
答案:
4、单选题:
When management seeks to closely control what innovative employees do, which of the following is the likely result?
选项:
A:
More feasible ideas are produced with true product-solution fit.
B:
Experimental and creative thinking will be stifled and stuffed out.
C:
Curious outsiders will seek to infiltrate and steal trade secrets.
D:
New supports for creative innovation are developed across the organization.
答案:
5、单选题:
is another word for divergent thinking.
选项:
A:
Curating
B:
Interviewing
C:
Shadowing
D:
Brainstorming
答案:
6、判断题:
When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
选项:
A:对
B:错
答案:
7、单选题:
Mind mapping helps design thinkers to .
选项:
A:
make data-driven decisions
B:
solve wicked problems once and for all
C:
realize assumptions and spot patterns
D:
All of the above.
答案:
8、单选题:
Affinity diagrams are used to .
选项:
A:
analyze the feasibility of a proposed solution
B:
sort information according to category or theme
C:
poll stakeholders to determine their motivations
D:
observe potential future users in their natural environment
答案:
第五章 单元测试
1、单选题:
Why should designers never go to a meeting without a prototype?
选项:
A:
Most people don’t know how to prototype.
B:
They need to maintain their creative reputation.
C:
Prototypes are a good way to craft something you love.
D:
A prototype encourages people to engage with your idea.
答案:
2、单选题:
As Laura Busche reminds us, the word “prototype” means .
选项:
A:
low fidelity
B:
first impression
C:
creative thinking
D:
co-created solution
答案:
3、判断题:
Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
选项:
A:对
B:错
答案:
4、单选题:
What is the Wizard of Oz effect?
选项:
A:
Fantasy fiction approach to innovation.
B:
Simulated functionality of a prototype.
C:
Design thinking for children.
D:
Business storytelling with a twist.
答案:
5、单选题:
As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .
选项:
A:
they will feel embarrassed for the amateurish designer
B:
they expected to have a product demo, not a test
C:
they may not understand what it is, or how it works
D:
it may appear to be a finished product, so need need for feedback
答案:
6、单选题:
What is a pretotype?
选项:
A:
Low fidelity model used in quick test experiments.
B:
Model of future product created with 3D printer.
C:
A facsimile of the real prototype.
D:
Construction built by users themselves.
答案:
7、判断题:
When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
选项:
A:对
B:错
答案:
8、判断题:
When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
选项:
A:对
B:错
答案:
第六章 单元测试
1、判断题:
Best practice for user testing? Start the testing during the very first week of your project.
选项:
A:对
B:错
答案:
2、判断题:
For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
选项:
A:对
B:错
答案:
3、判断题:
Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
选项:
A:对
B:错
答案:
4、单选题:
According to the UX experts at the Nielsen Norman Group, a product’s success depends on .
选项:
A:
low prices
B:
the USP
C:
user perceptions
D:
proximity marketing
答案:
5、单选题:
Guerrilla usability testing always uses .
选项:
A:
furry animals
B:
think-aloud-protocol
C:
double-blind method
D:
makerspaces
答案:
6、单选题:
If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
选项:
A:
cost of using
B:
aesthetics
C:
mobile privacy
D:
different demographics
答案:
7、单选题:
What is a remote usability test?
选项:
A:
Testing that is conducted online rather than in-person.
B:
Testing with people who are only remotely related to you.
C:
Testing conducted at a location other than your home or office.
D:
Testing of a far-fetched idea with a very low (remote) chance of success.
答案:
8、单选题:
As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .
选项:
A:
personal
B:
meaningful
C:
surprising
D:
delightful
答案:
第七章 单元测试
1、单选题:
What is the benefit of a timeboxed approach to innovation, such as a design sprint?
选项:
A:
Employees appreciate firm schedules.
B:
Get to know teammates intimately.
C:
Produces half-baked ideas.
D:
No time to be a perfectionist.
答案:
2、判断题:
Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.
选项:
A:对
B:错
答案:
3、单选题:
Design sprints are best suited to this economic sector: .
选项:
A:
education, specifically in college and universities
B:
Actually they can, and are used in any sector.
C:
entertainment industry including filmmaking
D:
engineering product and system design
答案:
4、单选题:
The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
选项:
A:
Uber
B:
Apple
C:
D:
Amazon.com
答案:
5、单选题:
If you are running out of time on a design sprint, which step is the best one to skip?
选项:
A:
User testing.
B:
Prototyping.
C:
Mapping UX.
D:
None of the above.
答案:
请先
!