智慧树知到答案国际市场营销学2063880最新答案

第三章 单元测试

1、单选题：
With which of the following would the phrase “Buy American” be most closely associated?
选项：
A:Communism
B:Mercantilism
C:Nationalism
D:Socialism
答案:

2、单选题：
Civil or code law was derived from the _____.
选项：
A:Economic law
B:Persian law
C:English law
D:Roman law
答案:

3、单选题：
The responsibility of determining if a license is required rests with the _____.
选项：
A:U.S. Customs department
B:Department of Commerce of the exporting nation
C:exporter
D:The regulatory body of the industry
答案:

4、判断题：
Sovereignty refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.
选项：
A:对
B:错
答案:

5、判断题：
The form of law found in the United States and England is classified as civil or code law.
选项：
A:错
B:对
答案:

第四章 单元测试

1、单选题：
Which of the following sources of energy has a greater emphasis in North America?
选项：
A:Oil
B:Wood
C:Coal
D:Natural gas
E:Animal wastes
答案:

2、单选题：
Which of the following is true with respect to the dynamics of global population trends?
选项：
A:The global financial crisis has caused migration from rural to urban areas within countries.
B:The demand for goods worldwide may have no effect on migration patterns.
C:Economic growth forecasts and assumptions about fertility rates are independent of each other.
D:The existence of sheer numbers of people is significant in appraising potential consumer markets.
E:Changes in the distribution of population among the world’s countries may fail to influence demand.
答案:

3、单选题：
Which of the following commodities dominated the trade between Britain and China during the early 1800s?
选项：
A:Tea
B:Porcelain
C:Bamboo
D:Silk
E:Mother-of-pearl
答案:

4、判断题：
When marketers introduce an innovative product or idea, they act as agents of change.
选项：
A:错
B:对
答案:

5、判断题：
As countries move from agricultural to industrial to services economies, birthrates increase.
选项：
A:错
B:对
答案:

第五章 单元测试

1、判断题：
Marketing research is a general noneconomic review of conditions affecting the marketing division’s business.
选项：
A:对
B:错
答案:

2、单选题：
Decentering is a hybrid of _____ translation.
选项：
A:back
B:parallel
C:linear
D:simulataneous
答案:

3、判断题：
In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.

选项：
A:错
B:对
答案:

4、单选题：
Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?
选项：
A:A convenience sample
B:A cluster sample
C:A derivatized sample
D:A systematized sample

答案:

5、单选题：
en Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source.
选项：
A:referential

B:sencondary
C:parallel
D:derived
答案:

第六章 单元测试

1、单选题：
KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.
选项：
A:positioning
B:localization
C:segmentation
D:indigenous
答案:

2、单选题：
Which of the following is true about strategic planning?
选项：
A:It is conducted at the highest levels of management
B:It addresses marketing and advertising questions
C:It incorporates generalized goals for the enterprise as a whole
D:It deals with the tactical issues of marketing
答案:

3、单选题：
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
选项：
A:Product adaptation
B:Company character
C:Situation analysis
D:Advertising
答案:

4、判断题：
The first phase of the international planning process is to adapt the marketing mix to target markets.
选项：
A:错
B:对
答案:

5、判断题：
Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion.
选项：
A:对
B:错
答案:

第七章 单元测试

1、判断题：
Global competition has put more power in the hands of the seller.
选项：
A:对
B:错
答案:

2、判断题：
Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.
选项：
A:错
B:对
答案:

3、判断题：
The decision to standardize or adapt a product is crucial in delivering quality.
选项：
A:对
B:错
答案:

4、单选题：
Which of the following is the most important criterion for consumers while purchasing products?
选项：
A:Service
B:Appearance
C:Quality
D:Technology
E:Size
答案:

5、单选题：
What are the two dimensions that help in defining the quality of a product of quality?
选项：
A:Absolute quality and relative quality.
B:Actual quality and assumed quality.
C:Market-perceived quality and performance quality.
D:Product quality and process quality
E:Product quality and service quality.
答案:

第八章 单元测试

1、判断题：
The distribution process includes promotion of goods and services by sellers and resellers.
选项：
A:错
B:对
答案:

2、判断题：
As traditional channel structures are changing, importers and retailers are also becoming involved in new product development.
选项：
A:错
B:对
答案:

3、判断题：
Channels of distribution often pose longevity problems.
选项：
A:对
B:错
答案:

4、单选题：
Which of the following distribution structures is also known as a traditional distribution structure?

选项：
A:Service-oriented
B:Import-oriented
C:Manufacturer-oriented
D:Export-oriented
答案:

5、单选题：
_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems.
选项：
A:Direct Marketing
B:Internet selling
C:A big wholesale store
D:A discount house
答案:

第九章 单元测试

1、判断题：
Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
选项：
A:错
B:对
答案:

2、判断题：
Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.
选项：
A:错
B:对
答案:

3、判断题：
Different cultures often seek the same value or benefits from the primary function of a product.
选项：
A:错
B:对
答案:

4、单选题：
Integrated marketing communications are composed of all of the following EXCEPT:
选项：
A:political rallying
B:advertising
C:trade shows
D:sales promotions
E:public relations
答案:

5、单选题：
_____ are short-term efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.
选项：
A: Sales promotion
B:Public relations
C:Direct selling
D:Advertising
E:Trade shows
答案:

第十章 单元测试

1、判断题：
Setting the right price for a product can be the key to success or failure in the international marketplace.
选项：
A:错
B:对
答案:

2、判断题：
Eliminating costly functional features or lowering overall product quality can minimize price escalation.
选项：
A:对
B:错
答案:

3、判断题：
Deflation causes consumer prices to escalate, and consumers face ever-rising prices that eventually exclude many of them from the market.
选项：
A:对
B:错
答案:

4、单选题：
In general, price decisions are viewed in two ways. Which of the following is one of them?
选项：
A:

Pricing is more a phenomenon of luck than planning.

B:

Pricing is an active instrument of accomplishing marketing objectives.

C:Pricing depends on factors that are often beyond the control of a company.
答案:

5、单选题：
In _____ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
选项：
A:variable-cost
B:demand-based
C:full-cost
D:fixed-cost
答案: